Radio design. The aesthetic evolution of radio devices
27 September 2024
SMS: A Collection of Original Multiples Selection from No 1-6 | February-December 1968
3 October 2024The exhibition is an agile but incisive overview of the pop "adventure" of Elio Fiorucci, one of the last great entrepreneurs of Italian fashion, which lasted over thirty years. Fiorucci Pop Revolution is a dive back in time, to the Seventies and Eighties and in particular into the creative chaos of Elio Fiorucci, a visionary designer who was able to interpret the changes of his time. More than a fashion stylist, he created new sensibilities that it were an explosion of color and energy. Friend of Andy Warhol, Keith Haring and Basquiat, he was inspired by them for the unmistakable pop style that made the brand internationally recognizable and helped his friend Madonna to develop the iconic look full of earrings and necklaces that launched her as pop icon in “Like a Virgin.” His creative parable began in 1962 in the slipper shops opened by his parents in Milan, when he had the intuition to create three pairs of colored plastic galoshes, immediately marking the peculiar direction of his research in the field of fashion: innovative materials (plastic and synthetic and artificial fabrics), fluorescent colours, underground references (American pop art) and new targets, young people.
In fact, Fiorucci was well aware of the needs expressed by the new generation grown up in the Seventies, and in response to their intolerance towards the bourgeois culture, he defined a new approach to fashion. Fiorucci clothes are the spokesperson for an ironic, joyful, colourful, provocative language, in open contrast with the "institutional culture" of the establishment. Fiorucci's models are London and New York which see the history of fashion intertwining with that of the subcultures of youth rebellion movements. The phenomenon of the swinging is spreading in London, the shopping streets par excellence are Carnaby Street and King's Road and Mary Quant's miniskirt and the Beatles were the most popular references among the younger generations. In New York, the Pop Art was born, an artistic and cultural phenomenon in profound contrast with the contemporary consumerist society that landed in Italy with the Venice Biennale of 1964, and from there came to fashion.
